The Service and Security Quality for The Trust and Implication in Online Purchasing Decision

Abstract

The purpose of this study is to learn about the effects of service and security quality on trust and their implications for online purchasing decisions. This study's samples are drawn from South Sumatran residents who have made online purchases—roughly 170 people. The data analysis technique in this study is SEM-PLS. The results of the study show that service quality and security have a positive and significant impact on trust and their implications for online shopping decisions in marketplaces. The security variable has a greater influence than the service quality variable on trust and online shopping decisions in the marketplace.