Effect of Social Media Communication on Select Tourist Sites in Nigeria

Abstract

This researched work is on the effect of social media communication on select tourist sites in Nigeria.Social medial enables people to share the most significant memories from their travels with a vast audience. Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual network. Tourist site's are places people visit for it's inherent nature usually when they are on vacation.The  Problem of study was identified by a researcher who posits that social media communication helps organizations to reach  their customers and potential customers.The general objective investigated the effects of social media communications on select tourist site's in Nigeria.This study will be of immense benefit to Future researchers, Upcoming generation and Tourist site's across the world. This research equally was achieved  through primary data, later analysed with SPSS statistical package. However, simple linear regression was employed and findings revealed that the correction coefficient are very high as against the p-value. This depict that social media communications( WhatsApp and Facebook) affects tourist site's  highly in the select tourist site's leading to the rejection of the two null hypotheses.Concluding that social media communications WhatsApp and Facebook are significant on tourist site's in Nigeria. The researcher recommends that tourist site's and indeed all other organizations who wishes to remain in the business should endeavor to communicate with their customers and potential customers through Facebook and WhatsApp More as More people are in the use of both communications now than before.